Tuesday, October 14, 2008
Color is everywhere. We perceive it easiest with our eyes, but color is in sound, it is in an emotion, it is in our very being. We take color for granted...it surrounds us constantly. If you are sighted, you have a perception of what color is.
How can you hear a color? I'm not really sure how it happenes, but it does, or else we would never have heard of an entire music genre called "The Blues". A happy sounding song might be perceived as yellow. We also know what it means if someone describes a band, or music, as being "dark".
Marketers are experts on using color to get you to do what they want. Fast food restaurants are full of brightly colored decor, like red and yellow. These colors excite your emotions and cause you to eat faster and open up the tables for more diners. Blue has been proven to be calming, and orange (blue's compliment) is not.
I have been thinking about this concept for some time. I think it warrants more study. My favorite color is dark purple. That color means something to my being. What is your favorite color?